Don’t send just any study, though “Pick a source they trust,” he says. Will recommends choosing a relevant study in a neutral publication. You can even mention a useful article or case study, suggests Lavender co-founder Will Allred on LinkedIn. Offer value: Highlighting discounts, coupon codes, and tips for improving a process are all ways to hint that your email follow-up provides value to your lead.Remember that this works best if you don’t give up everything in the subject line. Invoke curiosity: You can do this by asking a question, sharing an industry fact or statistic, or teasing an idea or tip shared in your email.Personalize: Personalizing your subject line makes it more attention-grabbing because your lead gets the sense that the email was crafted just for them.Since it’s the first thing a lead sees when they look through their crowded inbox, your email subject lines should pop! Keep these tips in mind as you craft one: No lead will open your sales follow-up emails, much less convert, if your email subject lines are unappealing. 5 tips for writing the best sales follow up email subject lines
We also share how Jasper can upgrade the quality of your sales copy and raise your response rates. We’re sharing tips for writing email subject lines and 15 sales follow-up email templates salespeople can use to improve conversion rates. So, the follow-up emails are crucial for nurturing cold leads into warm - or even hot ready-to-purchase customers.īut how do you write a sales follow-up email that drives conversations? How can you convince prospects to convert? We call this the real work because research shows that only 2% of people buy at the initial sales contact. Now it’s time for the real work: the sales follow-up email. If you’ve written and sent off sales introduction emails, you’ve done the first part.